Mistake 1: No negative keyword list
Review search terms and exclude searches that are genuinely irrelevant to your offer. Terms such as 'jobs' or 'free' may be unsuitable for some campaigns, but not every business. Negative keywords can reduce irrelevant traffic; there is no universal percentage saving, and overly broad exclusions can block useful searches.
Mistake 2: Conversion tracking that is not trustworthy
Check what each conversion action represents. A page view is different from a submitted enquiry or purchase. Call-duration thresholds should suit your business; a longer call is not automatically a qualified lead. Where consent and reliable data allow, compare tracked actions with actual customer outcomes.
Mistake 3: Sending traffic to your homepage
A dedicated landing page can help when an ad promotes one specific service or offer. Keep the message and contact options consistent with the ad. A homepage may still suit some campaigns; compare qualified outcomes rather than treating it as automatically wrong.
Mistake 4: Judging campaigns too early
Frequent or substantial bidding changes can make performance harder to interpret and may trigger a learning period for automated bidding. Allow for conversion delay and review enough data for your budget and business cycle. Not every edit resets learning; document changes and avoid drawing conclusions from a few clicks.
Mistake 5: Location targeting that misses your market
Check the campaign's locations and location options against the customers you can actually serve. An Ahmedabad-only service should review traffic and leads from outside its service area. Exclude unsuitable regions when appropriate, and confirm changes against lead quality rather than assuming all out-of-area clicks are wasted.
Mistake 6: Ads and assets that do not match the offer
Keep ad copy, sitelinks and contact details aligned with the landing page. Remove expired offers and broken links. Use assets that help a prospective customer take the next step; do not treat an ad-strength label as proof of profitability.
Mistake 7: Counting every lead as equally valuable
Separate duplicate, spam and unqualified enquiries from meaningful business opportunities. Where consent and your tracking setup allow, connect qualified outcomes back to advertising reports. A low cost per form submission can hide poor lead quality; assess cost per qualified lead and actual customers too.
How to avoid these Google Ads mistakes
Review search terms, exclusions, conversion actions, targeting and landing-page performance regularly. Keep a record of changes and compare qualified outcomes. If you need help reviewing your account, contact Trend Sathi's performance marketing team to discuss the scope.